Jodi Crisp

UX Designer and Researcher


I am passionate about ensuring users get the best experience possible from a product. I embrace user insights, am analytical, as well as creative, and am an advocate for the user centred design process. I have worked across the UX life-cycle, from gathering requirements and conducting research, to designing, prototyping, conducting usability testing sessions and iterating as solutions are developed.

I have an extensive digital track record, and have worked in a number of different industries on a variety of products, such as credit reports, smart kitchens and digital television.

I also have an MSc in Human-Computer Interaction with Ergonomics.

Professional UX Experience

UX Designer at Experian

April 2012 - Present

Played a key role in the launch of the new CreditExpert member pages:

  • Gained extensive knowledge of the data used to calculate credit scores and understanding why people become members, and designed wireframes, paying attention to detail.
  • Worked closely with the developers as the new website was created, conducted usability testing, and planned and prioritised what would be next after launch.
  • Utilised adaptive web design, which was successful, as now 55% of visitors to the website are using a mobile phone.

Won an Experian Consumer Services Heartbeat award for my work on creating an online cancellation journey:

  • This encompassed research of the existing manual cancellation journey and spending time with call centre agents, collecting feedback from users about cancelling, looking into the reasons for cancelling, and learning from other websites.
  • Created personas and scenarios, user journeys and low fidelity wireframes, clickable prototypes, and conducted remote usability testing.

UX Designer at Garlik

June 2011 - April 2012

Planned and conducted research with users and stakeholders, created wireframes and prototypes, with the goal of improving DataPatrol, a service that helped users to protect themselves against online fraud.

Usability Researcher at Glyndwr University

September 2009 - December 2009

  • Conducted usability evaluation sessions in a smart kitchen, which used ambient intelligence to assist elderly and disabled users.
  • Collected and analysed the qualitative and quantitative data, and presented the findings at AmI'09, the 3rd European Conference on Ambient Intelligence.

MSc in Human-Computer Interaction at University College London

September 2009 - December 2009

  • Gained experience in developing interface designs, user research, conducting user walk-throughs and using usability methodologies for user-centred design.
  • Gained experience in ergonomic design and human factors.
  • MSc Project: A Study of Immersion and GameFlow in Pervasive Games.

UX Skillset

Research and Analysis

  • Domain research, collating existing research, competitor analysis, user interviews, expert reviews, heuristic reviews, online surveys, card sorting, personas, scenarios, task analysis.


  • Sketches, information architecture, user journeys, low fidelity prototypes, clickable prototypes.

Usability Testing

  • Planning, moderating, lab testing, remote testing.


  • Wireframing/prototyping: Axure, Omnigraffle, paper prototyping, HTML/CSS
  • Research/Usability testing: UserZoom, Morae, SessionCam, Adobe Analytics
  • Collaboration: Slack, Confluence, Pivotal Tracker, Rally, Bugzilla

Previous Digital Employment History

Systems Tester at University of Oxford

June 2010 - June 2011

Helped to improve interfaces for nurses to use during clinical trials.

Lexicographer at Toggletext

April 2009 - June 2009

Worked as a lexicographer, assisting with Tagalog machine translation, using Prolog.

Research Engineer at Open Middleware Infrastructure Institute

March 2005 - September 2007

Worked on open source middleware for the e-Research community, which used Grid Computing.

Integration Engineer at NDS

January 2002 - February 2005

Helped to improve the interfaces on set top boxes for digital television. Created test harnesses in C for use on embedded systems, and also exercised the interfaces using Java and JavaScript.

Undergraduate Education

BSc (Hons) Computer Science at University of Southampton

1998 - 2001


Calvillo-Gámez, E. H., Crisp, J. & Romero, P. (2011). Empirical Validation of the Involvement Component of the Pervasive GameFlow Model. 8th Conference on the Advances of Computer Entertainment Technology.

Picking, R., Grout, V., McGinn, J., Crisp, J. & Grout, H. (2010). Simplicity, Consistency, Universality, Flexibility and Familiarity: the SCUFF Principles for Developing User Interfaces for Ambient Computer Systems. International Journal of Ambient Computing and Intelligence, July - September 2010, Vol. 2, No. 3, 40-4

Picking, R., Grout, V., Crisp, J. & Grout, H. (2009). Simplicity, Consistency, Universality and Familiarity: Applying 'SCUF' Principles to Technology for Assisted Living. First International Workshop on Designing Ambient Interactions for Older Users (DAI'09), [part of the third European Conference on Ambient Intelligence (AmI'09)], 18th-21st November 2009, Salzburg, Austria.

Bradley, J., Brown, C., Carpenter, B., Chang, V., Crisp, J., Crouch, S., et al. (2006). The OMII Software Distribution.All Hands Meeting 2006, 18th-21st September 2006, East Midlands Conference Centre, Nottingham, UK.


Art Hackathon - People's Choice Award

Participated in an art hackathon in 2015 and my team won the People's Choice Award for the Museum of Lies, which we created.